Résumé
EzRã Masters
Sr. Experience Strategist · UX Architect · AI Experience Architect
Experience framing
The arc
- LIFETIME
- in Tech
- 12 years
- in Digital
- 9 years
- in UX
- 2.5 years
- at the forefront of A.I.
Engagements
Enterprise roles
- UPSSr. Product A&DLogistics pickup experience — scheduling, modification and tracking, restructured around research-led architecture.
- PwCUser Experience StrategistCross-divisional UX strategy uniting business and marketing goals behind a single experience vision.
- IntuitSr. Product DesignerEngineering end-user research applied to data search and modification workflows.
- 7-ElevenFull-Stack Product DesignerCustomer and franchisee applications, reusable component architecture, and the growth of a UX practice from one person into a team.
- CitiUX DesignerCitiPay usability and visual alignment work grounded in expert review and user advocacy.
- Farmers InsuranceUX DeveloperGlobal rebranding and mobile/web modernization supported by a shared design and component library. Branded Globally.
- Motorola SolutionsLead ArchitectFreedom of Information Act video registration and evidence handling for police departments — architected with Adobe inside CommandCentral Administration and Vault.